Commercials during games

Last night I was watching the season opener of the NFL season and I was pumped up ready for a great game which was kind of sloppy and messy instead. The game was still and enjoyable and although I wish that Brett Farve would go to training camp and practice with his receivers so I don't get one point of fantasy for my starting receiver. Anyway I came across an old foe that I despise so much and its so annoying  is the commercials during the games.

The game of football has always had a soft spot for me, but last night I remembered that they sandwich two five minute commercial breaks in between ten seconds of a kick return. This is with out a doubt the worse commercial spot in the entire sports world. Robert Seidman wrote on his site that Commecials have almost made watching the NCAA tournament unbearable when they actually call TV timeouts when the coaches aren't calling for stops its absurd. I know when I'm watching a football game at the stadium the players are just standing around waiting for the commercials to get done its ridiculous.

Although there is still a lot of commercials in aspect of the Television world and I understand that they pay good money to advertise in between shows or timeouts in a game, but its come to the point where its getting ridiculous. Especially during big season or series finales of shows like LOST. They say basically the same thing we understand the need to make revenue, but there has got to be another way to market your products either with product placement or just do most of your commercials before and after or even during halftime of games or shows.

There is also another solution with marketing in the NFL, NBA and some other sports and that's too do what soccer does in the EPL. They have company's and business names on there jerseys and no commercials while they are on the field. Ads on jerseys are what I think is the next logical step in sports especially in the NFL and NBA. This should shrink commercials down dramatically and still keep the owners and stock holders happy with the money still coming in.